
5 Strategies for Real Estate Agents to Build a Better Sphere of Influence
You probably never even heard the term until you became a real estate agent. But once you became one, you were probably told how important
Maybe you’ve seen this story floating around the Internet, or maybe not. Maybe you instantly recognized it as a parody. Then again, maybe not.
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So what’s it all about?
Earlier this week a video was posted on Facebook depicting a house on fire. The fire was real, but the caption was not.
The caption read:
Realtor sets home on fire after the homeowner decided not to sell!
In truth, a Realtor did not set the house ablaze. The caption was photoshopped over legitimate news footage covering an incident where a New Hampshire police officer was fatally shot while responding to a domestic dispute call at a home that subsequently exploded.
The video went viral on Facebook, fetching 4.2 million views, 33,307 shares, and 8,293 comments before it was removed. One can assume that it became so viral because many people in the general public believed it to be true.
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We can only assume this was an innocent attempt at humor by the creator(s) of this video. However, the result is that in the eyes of many, it casts a negative light on Realtors and the real estate industry as a whole.
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The unfortunate truth is that real estate professionals already have to defend against common misperceptions people have about them, and this video doesn’t help their case.
By and large, agents are hard-working, loyal professionals who strive to do right by their clients day in and day out. We encourage you to learn more about agents and the real estate profession by clicking the links below:
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Show your sphere your an expert. We have over 2000 articles covering every real estate topic your audience will love.
Position yourself as a real estate authority!
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Become the bearer of good vibes!
Because hey, everyone loves to laugh!
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You probably never even heard the term until you became a real estate agent. But once you became one, you were probably told how important
1. Spamming your listings with no commentary Posting a link or sharing something on Facebook without your opinion is boring. Your friends want to know
Question: Have you seen the postcards most agents send out? BOOOR-ING! I’m pretty sure they make the prospects sleep-walk on their way back inside the
Social media made marketing yourself as an agent about as cheap and easy as it comes. Years ago, you had to have a good chunk
It hits you like a ton of bricks the first time you hear it could take months (or even years) for a real estate lead
Depending on your situation, it may not take the full 30 minutes.
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