Vancouver Realtors with an active Instagram presence are selling more homes and doing it faster, according to a new study from Simon Fraser University and Roomvu. 

The study analyzed more than 63,000 transactions from the Greater Vancouver Realtors’ MLS from mid-2021 to mid-2024 and found that agents who maintain an active Instagram profile see significantly higher sales volumes and lower days on market (DOM) compared to their less social media-savvy peers.

According to the study, agents using social media were found 15 per cent more likely to improve their sales performance.

The numbers behind the trend

The research, led by SFU Assistant Professor of Quantitative Marketing Miremad Soleymanian and commissioned by marketing firm Roomvu, combined multiple datasets, including:

• 63,200 MLS transactions (2021 to 2024)
• Performance data for 13,698 Realtors
• Instagram activity data for 2,639 Realtors

Of the nearly 14,000 agents analyzed, only 19.3 per cent had a measurable Instagram presence. Despite this, those who actively used the platform had clear performance advantages, particularly in expanding their market reach and reducing the time it takes to sell homes.

More followers, more sales?

So, does follower count matter? The study found that a standard deviation increase in network size—measured by followers, likes and general reach—correlated with 2.1 additional sales over four years and 5.3 fewer DOM. This suggests that having a larger audience can translate into faster and more frequent transactions.

While engagement metrics like comments and likes have some impact on sales, network size had a stronger influence. The study explains that “…prioritizing follower growth and regular posting frequency over engagement optimization provides the strongest returns in terms of market performance.” 

Beyond just selling faster, agents with a strong Instagram presence were also able to extend their geographic market coverage. A standard deviation increase in social media reach correlated with activity in 1.7 more unique sub-areas, meaning that well-connected agents were able to conduct business in a wider range of neighbourhoods.

Four types of Instagram agents

The study categorized real estate agents into four distinct social media strategy groups:

• Balanced engagers – moderate following with steady engagement
• Minimal participants – low follower count, sporadic activity
• High engagement specialists – moderate following but high engagement
• Mass following leaders – the biggest networks, highest posting frequency, and the best sales performance

The best-performing agents fell into the “mass following leaders” category, according to the study. This group showed a 15 to 20 per cent higher chance of improving their sales year-over-year compared to those with no social media presence.

Social media’s long-term impact

The research also highlights a growing trend: social media has become increasingly effective over time. Realtors with an active presence on Instagram saw stronger performance growth after January 2023 compared to earlier periods.

Sam Mehrbod, CEO and co-founder, Roomvu, explains, “It’s surprising that the real impact of social media only started showing up after 2023. Even more surprising is that it took nearly four years for social media to significantly influence listing-side results. This proves social media’s impact isn’t instant—it builds over time.”

This effect was most pronounced in seller-side transactions, reinforcing the idea that Instagram can be an especially powerful tool for listing agents looking to market properties.

“This study makes one thing clear—Realtors need to stay consistent with social media,” Merhbod says. “If you think one viral video will bring you a flood of listings, you’re in for a shock. It takes years of steady posting before you see real, measurable results.”

The fact that you are reading this article on a website that generates revenue from content like this is not lost on me. It’s also ironic that this piece is not in video format and that I chose the written word versus video to make my point.

The history of the real estate blog

To understand where things are headed, let’s first look at the rise of the traditional blog in the real estate landscape.

Blogging in the real estate vertical began to take shape in the early 2000s, with sites like Blogger and WordPress gaining popularity. Agents would post content about the ever-changing real estate market, tips for buyers and sellers and other real estate-related content.

Real estate 2.0 became part of the landscape with ActiveRain, which played a huge role in the evolution of blogging. By 2006, agents could post content on this platform, comment on others’ posts and network with their colleagues.

By the 2010s, real estate-specific websites were popping up everywhere, and a significant part of their value proposition was the ability to blog directly from their sites. Blogging was increasingly used as part of a broader marketing strategy, including SEO, social media and email marketing.

Many agents are still blogging today and have a dedicated readership. However, others who are just entering the game are mistakenly thinking that AI will help them grow faster and farther in less time. What I will say is, don’t do that. But that’s an article for another day.

What does the current landscape look like?

Today, there’s an overabundance of written blogs, and we’ve reached a saturation point on nearly every conceivable topic. The volume of content being produced today makes it increasingly difficult to get your blog to stand out. This means those still embracing traditional blogging today will struggle to reach a meaningful audience.

By the mid-2010s, a major shift occurred toward video marketing, especially on YouTube. At the time, it was the only platform that hosted video-only content and some agents, including yours truly, took advantage of that opportunity.

As video content grew across the internet, so did viewership. Social platforms started building out for video at a much faster pace than ever before. Today, we have multiple platforms that host video, such as Facebook, Instagram, TikTok and Snapchat, to name a few.

Social media platforms have completely refined their algorithms to prioritize video, carousels and native posts over written content that includes external links. Content creators are being forced to adapt their content to fit the native styles of these platforms, which has eroded the prominence of the standalone blog.

More and more Realtors are embracing short- and long-form video content creation, recognizing the importance of brand and messaging. Consumers will do business with people, not companies. So, to stand out, today’s agents are creating content that builds trust and likeability.

Where do we go from here?

The term “blogging” needs to be reframed. Your Instagram Reel is a blog. Your YouTube Short is a blog. Your TikTok video is a blog. Long-form video on YouTube is a blog.

Consumer attention spans continue to shrink, and platforms like Instagram Reels, TikTok, YouTube Shorts and other short-form content channels have become sources of not only entertainment but also information.

These platforms deliver bite-sized content that’s easy to digest and share with friends and acquaintances. They’re pushing traditional written blogs, which require sustained attention, to the periphery of how viewers consume content.

Ultimately, blogging in its written form is being overtaken by short-form video content because it no longer aligns with evolving consumer habits. Reading a 1,000-word blog on a smartphone is nowhere near as entertaining as consuming a snackable post on a platform optimized for mobile consumption.

Here’s what I’d do

If I were to start my career over in 2025, I would be going all-in on two platforms that focus heavily on video-based content: YouTube and Instagram.

I would create long-form content for YouTube, supplemented by shorts, and I would build out a database of Reels with a strategy around Stories and posts to continually engage my potential clients and customers.

The second phase of that strategy would be to achieve expert-level proficiency in connecting with your ideal client profile (ICP) through chat functionality on Instagram.

It seems I’ve been saying this for over a decade—video isn’t the future; it’s the here and now. Embrace it with a strategy and watch your brand surpass those of your competitors who aren’t posting with purpose and consistency.

In an age where inboxes are brimming with promotional messages, standing out as a Realtor requires more than hitting “send.” The subject line of your email isn’t just an introduction—it’s the deciding factor on whether your message gets opened or overlooked. For real estate agents, a great subject line can mean connecting with a potential client, closing a deal, or leaving a lasting impression.

Crafting subject lines that get clicks doesn’t have to be complicated. With the right mix of creativity and strategy, you can make your emails impossible to ignore.

Here’s how to write email subject lines that boost open rates, engage your audience, and position you as a go-to resource in real estate. 

Spark their curiosity

Your subject line needs to grab attention instantly, much like a curb appeal moment for a house. Keep it short and impactful—anywhere from three to nine words is ideal—and make every word count. A punchy one-liner that sparks curiosity, highlights urgency or showcases value will increase the likelihood of your email getting opened.

Examples:

• “This dream home won’t wait—view it now.”
• “Guess what this home sold for?”
• “Open for five ways to boost your home’s value.”
• “Is now the best time to sell?”

An intriguing subject line helps your email stand out in a sea of messages, giving your message the best chance to be seen.

Keep it personal

Personalizing your subject lines makes your email feel tailored to the recipient. Think of what you’d write in an email to a friend. You can also include the recipient’s name, location or specific interests to create a connection. This small touch can dramatically increase open rates by making your message feel relevant and intentional.

Examples:

• “[Name], your dream home is on the market!”
• “Toronto buyers: Don’t miss these listings.”
• “First-time buyer? This guide’s for you, [Name].”

A little personalization goes a long way in building trust and engagement.

Create urgency to drive action

Both curiosity and urgency create a sense of “must-click” in subject lines. Curiosity makes recipients want to learn more, while urgency pushes them to act quickly. In real estate, where timing is everything, these techniques can be game-changers.

Urgency examples:

• “Offer deadline is tomorrow—act fast!”
• “Final open house: Don’t miss out.”
• “Last chance to view this stunning home.”

When paired with valuable content, these approaches can drive clicks and conversions.

Highlight value with numbers

Numbers catch the eye and make subject lines feel actionable and clear. Whether you’re sharing tips, stats, or features, incorporating numbers adds a sense of structure and value.

Examples:

• “Five tips to maximize your home’s curb appeal.”
• “Top three neighbourhoods for families in Vancouver.”
• “Two-minute read: this week’s market trends.”

Number-based subject lines promise quick, tangible insights, making recipients more likely to open your email.

Keep it mobile-friendly

Most people check their emails on mobile devices, where subject lines are often truncated. To optimize for mobile, keep your subject line concise—ideally under 40 characters—and ensure the most important part appears first.

Examples:

• “New listing: Stunning three-bedroom home.”
• “Open house this Saturday—You in?”
• “Exclusive listings you can’t miss.”

Short and direct subject lines ensure your message stays impactful, regardless of screen size.

Test and refine your approach

The key to writing subject lines that get opened is to continuously test and analyze what works best for your audience. Use A/B testing to compare two subject lines and track metrics like open rates and click-through rates. Experiment with different tones, keywords, and strategies to refine your approach.

For example:

• Version A: “Luxury living: See this $1M home.”
• Version B: “Step inside: A stunning $1M property.”

Tracking results helps you understand what resonates with your audience and adapt your email strategy accordingly.

Close with a call to action

A great subject line isn’t just about getting your email opened—it’s about encouraging the recipient to take the next step. A subtle hint at the CTA in the subject line can drive engagement and lead recipients to your desired action, like booking a showing, exploring listings, or contacting you directly.

Examples:

• “Ready to tour this home? Let’s schedule!”
• “Your dream home awaits—take the next step.”
• “Open to see this week’s exclusive listings before they’re gone.”

Including a CTA ensures that your email has a purpose and guides the reader toward meaningful interaction.

Email marketing isn’t just about sending messages—it’s about sparking connection and inspiring action. By crafting subject lines that are concise, personalized, and engaging, you can break through the noise of crowded inboxes and capture the attention of your audience.

Experiment with these strategies, refine your approach and watch your open rates rise—along with your opportunities to connect with potential clients. Remember, the subject line isn’t just the start of your email; it’s the start of a conversation that could lead to your next big success.

The hardest part about being a real estate agent is the never-ending question of where your next lead will come from. And the best way to find your next lead is within your own network, but how does an agent communicate with their network in a way that provides value, and serves every single person at their level of need? Your audience could range from people ready to make an offer tomorrow to those just starting to think about a new home, and they’re probably receiving marketing materials from multiple agents in their area.

The CENTURY 21 Canada team worked with MoxiWorks (their current tech provider) to bring their network ActivePipe—a new email campaign tool that aims to revolutionize how C21 Canada agents engage with their sphere of influence.

Use your personal network to the fullest

“We wanted to give our network a tool that let them really make the most out of the network they’ve worked so hard to build,” says Todd Shyiak, executive vice president of CENTURY 21 Canada. “Your neighbours, past clients and friends all make up a sphere of influence that is the secret weapon for an agent. The challenge becomes reminding folks of your value, even if they’re not ready to use your services. The best agents know they have to reach out to different people in different ways, but that can mean a lot of never-ending work.

ActivePipe gives our agents and brokers the power to automate multiple email campaigns that talk to people about what they want to hear from you, depending on what services they need. And the best part is that it learns when those needs change. Maybe they need you to represent them today, or maybe they just want your expert opinion on their local market—with this tool, you can be all things to your entire network.”

A tool that evolves with your audience

The beauty of ActivePipe isn’t just the ease it gives in communicating with an audience, but how it learns what your audience needs and can adjust your communication accordingly. When someone curious about a neighbourhood becomes serious about finding a home there, they need different information, and the platform grants you the power to switch that lead to the campaign that suits them seamlessly. Instead of email outreach being too vague or too long, a client can experience an email campaign that feels intuitive and tailored to their needs, and they’re going to associate that level of customized service with the agent who provides it.

Deliver the content that resonates

But once the audience has been targeted and the schedule has been solidified, what exactly is the content that keeps an audience’s attention? This is where it pays to understand how you can serve different levels of need, even if they might be months away from becoming a firm lead. For those who may be watching the market, a monthly update on buying and selling conditions could be something they rely on if they want to strike while the iron’s hot.
If there’s a group expressing interest in an agent’s region of expertise, they should consider highlighting each neighbourhood they serve, and take the opportunity to show off just how much of a local expert they are. The best agent knows that even if their network may not all be champing at the bit to enter the market, it is always worth the effort to engage them regularly so that you remain top of mind, and crucially, demonstrate your skills and value long before the relationship becomes transactional.

Today’s outreach is tomorrow’s lead

Anyone who’s been in the real estate industry for a while will tell you that markets can fluctuate, and the tighter market of the last couple of years, while tough, isn’t new. That’s why it’s crucial for agents to take the time during slower markets to plant the seeds of success for a busier time, as an uptick in listings doesn’t necessarily translate to leads.
By targeting content to what potential clients actually need, they can focus their efforts on the most potential for lead conversion, stand out as an expert, and reap the rewards in a busy 2025 spring market.

Amid a sea of real estate marketing strategies, one platform is often overlooked: LinkedIn. While most agents are busy trying to master Instagram Reels or Facebook algorithms, LinkedIn remains a hidden gem that deserves your attention.

Imagine positioning yourself in front of high-value professionals looking for their next home or investment property, all while building your brand as a trusted authority. LinkedIn provides massive opportunities for realtors looking to grow, and the best part? Most of your competitors haven’t caught on yet.

Today, we’re taking you through a step-by-step guide for turning LinkedIn into a marketing powerhouse for your real estate business. From optimizing your profile to crafting content that engages, and diving deep into LinkedIn groups and search features, we’ll cover everything you need to know to grow your career and establish yourself as an expert on this largely untapped platform.

1. Optimize your profile

The first step to using LinkedIn effectively is to optimize your profile to reflect your expertise and attract your ideal clients.

Keywords are key. Use relevant keywords in your headline and summary that best describe your niche or specialty, such as “Toronto Real Estate Expert” or “Relocation Specialist.” This helps to ensure your profile appears in search results.

Clear and compelling summary. Your summary should clearly communicate your value — what you do, who you serve and what makes you unique. Be sure to highlight how you can solve problems for your clients, such as making buying or selling stress-free.

Visual appeal. Use a professional headshot and customize your background image to reflect your brand. A compelling visual presence makes you look approachable and competent.

2. Craft content that resonates

The backbone of a successful LinkedIn strategy? Delivering content that adds value to your network and community. Here’s how to ensure your posts are both compelling and effective:

Know your audience. Consider who your target audience is. Do you want to reach potential buyers, local businesses or other realtors? Customize your content to their needs and pain points.

Stay consistent and authentic. Post regularly so that your audience stays engaged and eager to read future content. Tell stories from recent real estate transactions, challenges you’ve overcome in your career or community events you’re supporting. Remember: authenticity is key. People connect with stories that feel genuine rather than overly polished.

Experiment with content formats. Mix it up! Written posts work well, but try using LinkedIn’s video feature to introduce yourself. Carousels are perfect for listing updates, before-and-after transformations or even step-by-step guides for navigating the home-buying process. 

If you’ve got some great content used elsewhere, check out how to repurpose your content across a variety of platforms, like LinkedIn, to save time. 

3. Engage with LinkedIn groups

LinkedIn Groups are an ideal way to engage in conversation, showcase your expertise and position yourself as a go-to real estate professional in your community or niche market. Here’s how to leverage them effectively:

Find relevant groups. Join groups related to your local community, real estate niche or even general homeowner interests. These groups can connect you with potential clients as well as like-minded professionals.

Add value consistently. Once you’re in these groups, don’t just promote your real estate services — engage with fellow members. Respond to questions people post, share your insights and offer advice without expectation.

Create group-specific content. Some groups allow you to post content directly. This is a chance to share blog posts and infographics or even host a Q&A to provide value. Just ensure your content aligns with the group’s guidelines to avoid appearing spammy.

4. Leverage LinkedIn’s advanced search feature

One of LinkedIn’s most powerful tools is its advanced search feature, which helps you find new leads, referral partners and high-value connections in your market.

Search for relocation opportunities. Use advanced filters to find people who have recently started new jobs or moved to your area. This indicates they may need real estate services. Start the conversation by sending a personalized, friendly message to congratulate them.

Connect with local business owners. Use search filters to find and connect with local business owners who can become key referral partners. Position yourself as the go-to agent for any real estate needs.

LinkedIn may not be the first platform realtors think of for marketing, but its potential for building relationships and establishing authority is significant.

The secret to LinkedIn success? Start small — optimize your profile, post weekly and join a couple of groups. As you continue to show up and add value, your network will grow, your brand will strengthen and you’ll open the door to new opportunities that elevate your real estate career.

Calgary-based realtor Renata Reid has an inspired way with open houses that’s helping to reshape the traditional format and kick this timeworn marketing tool up to the next level.

As senior vice president of sales for Sotheby’s International Realty Canada, Reid believes that open houses should tell a story and sell a lifestyle. Her brokerage has done a number of marketing videos featuring her techniques, hoping to fire the imaginations of agents across the country.

Are open houses still worthwhile in this fractured, digitally-driven market? And what, you may ask, could Reid possibly be doing in this threadbare milieu to attract that kind of attention?  

The world of extreme open houses: An ‘immersive’ experience with the ‘Martha Stewart’ touch

Welcome to the world of extreme open houses, where superior enticements such as catered refreshments, entertainment and prizes are used to generate buzz about a property, stimulate the senses and create an unforgettable “elevated” experience. 

Envision an open house held by Martha Stewart, if she was a realtor.

The home has a gourmet kitchen? Have a chef at the open house cooking up a storm. There’s a gorgeous deck? Throw an epic barbeque. The idea is for potential buyers to see the home sizzling with life and energy, making it easier for them to imagine themselves living there. 

“If you don’t do anything out of the ordinary, people won’t come,” insists Reid, who maintains that potential buyers are attracted to the “immersive experience” she creates.

Of course, there also continues to be a need for quieter open-house experiences.

But if you’re going all-out, a paper plate of cheese and crackers won’t do. At Reid’s open houses, depending on the asking price and the package the sellers choose, there’s live music — everything from a violinist or wandering professional singer to a jazz band. There may be games and prizes set up in the backyard to keep the kids occupied, white linen tablecloths making the event more reminiscent of a wedding than an open house, floral displays and fresh baking scenting the air, elaborate trays of food (and wine, if allowed) and waiters smoothly circulating with canapes.

Once, to symbolize “iconic luxury,” Reid had an Aston Martin on display in all its glory. “I have sponsors for my open houses — mortgage specialists, architects, interior designers — who may be there to give advice to potential clients,” Reid adds. 

Creating hype with advance advertising and a warm welcome

Creating momentum leading up to her “grand open house weekends” is a key part of the hype, with plenty of “coming soon” advertising, she explains.

Wife and husband team Kelly and Michael MacKendrick concur that “a lot depends on advertising in advance.” Without going to the radical lengths that Reid does, the couple, with Sutton Group Heritage in Ontario, recently managed to pack the open houses they held for the sale of their own home in Markham, prior to moving to the small town of Meaford. 

“Even during COVID we’d have people lined up out the door for open houses, once they were allowed again,” recalls Kelly. 

It can’t hurt that you’d be hard pressed to find realtors more hospitable than these two. We’ve all been to open houses where the agents barely acknowledge visitors. That’s not the MacKendrick’s style, nor do they feel it’s constructive. 

It’s about ‘the art of selling’

“A large part of whether or not you’re successful at an open house comes down to the art of selling,” asserts Michael. “If you’re not engaging, I can see why an open house wouldn’t be as effective.” 

He and Kelly like open houses because they maximize exposure for their clients — which is the name of the game, they point out — and also have potential to be a source of new clients, thanks to those who come through unrepresented or bring along friends and family. Unlike many agents, they’re not adverse to extending invitations to people who aren’t in the market to buy, as it can be helpful in getting the word out.

This includes neighbours — nosy and otherwise. “Some of your best advocates are the neighbours. We’ve gotten clients that way,” says Kelly. “And they give you great intel on the neighbourhood.”

Look for out-of-the-box opportunities and strategies

Thinking outside the box, the duo have occasionally held open houses at odd times, including in the evening and when school is about to let out. “You never know what will work. Look for opportunities,” they advise.

Taking that kind of strategizing further, realtors could consider timing open houses to coincide with events in the area, such as street fairs, neighbourhood-wide garage sales, concerts and other community gatherings. 

Another perspective: Don’t ‘water down’ the experience

Re/Max top producer and real estate advisor Tim Hill of Greater Vancouver cautions though, that the sellers’ interest in open houses tapers off after the beginning stages. “Open houses are most effective when a property is just listed,” or has recently had a price reduction, he’s observed.

Hill explains that holding too many open houses tends to “water down” the experience for everyone, especially sellers, who grow tired of all the cleaning and the amount of time they’re required to remain away from the house.

In his opinion, open houses “are not the most effective tool,” due mainly to the attendance of “looky-loos” and potential buyers who haven’t been prequalified. 

Make seller expectations clear and give buyers plenty of notice

This familiar beef notwithstanding, Re/Max broker Akash Bedi, a past president of the Winnipeg Regional Real Estate Board, has found that recent open house “traffic counts” have increased now that summer is over.

Bedi advises making it crystal clear to sellers what’s expected of them, and allowing at least “four to five days of pre-marketing” to help ensure that people who want to attend an open house are available and up to speed.

Many realtors get new agents to help with open houses and with marketing them, he adds. From what Bedi has seen, the majority of agents and their clients “still use open houses as a listing and marketing tool.”

Most clients, although by no means all, still seem to like and expect them … elevated experience or not.

A warming Edmonton housing market has prompted a top agent in the city to be “disruptive” in using list price as a marketing tool — much like agents in Toronto and Vancouver did when their markets were hot.

“We’ve been disruptive and changed buyer behaviour,” by pricing houses below those of comparable properties, says Taylor Hack, realtor and team leader of Hack & Co. and Re/Max River City in Edmonton. 

Works in hot markets because ‘buyers are predominantly afraid of two things’

Hack notes the strategy is not only about using a lower price to attract attention but also to drive that attention in a set period, such as opening weekend, and to attract multiple offers. Selling above the price of comparable listings is the end goal.

In hot markets, “It works because buyers are predominantly afraid of two things: missing the one or paying too much,” Hack says. “The more they fear missing the one, the more likely they would pay too much.”

Sales prices exceed comparables by $15-25k and about 16% above list price

Hack, who has been in the business for 10 years and whose team is ranked in the top 2.0 per cent in the world for Re/Max, says the strategy wouldn’t have worked until recently because the Edmonton market has been “buyer-centric for most of my career.”

By using list price as a marketing strategy, Hack says he’s seeing sales prices exceed comparables by $15,000 to $25,000 and an average 16 per cent over list price. 

The strategy works when inventory is low and prices are increasing, he says. According to Hack, prices in some areas of Edmonton are increasing by 2.0 to 3.0 per cent each month and inventory is at two months. 

The stats speak for themselves

The Realtors Association of Edmonton found overall July inventory in the Greater Edmonton area was tracking 15.1 per cent lower than July 2023. 

Meanwhile, total residential average prices were $435,094 in August 2024, a 9.1 per cent increase from August 2023. Overall, all residential listings averaged 35 days on the market, an 11-day decrease compared to the same period a year earlier.

Specifically ‘for a market rising out of the comparables, where each property selling is going to benchmark upward’

Despite a stronger market overall, the strategy does not work for certain areas of the city’s housing market, such as condominiums or luxury homes, Hack notes. “Using price as a marketing tool is like having a golf club for a specific shot. It’s specific for a market that is rising out of the comparables, where each property selling is going to benchmark upward.”

For a recent house sale that closed with comparables of about $365,000, Hack priced the property at $335,000. The property not only gained interest from people seeking properties for $325,000 to $335,000, but those looking for homes for $350,000, he explains.

It ended up having more than 80 weekend showings, 18 offers and then selling for more than $380,000 — well over the comparables. 

Teaching top agents throughout Canada a strategy clients are excited about

Hack has travelled to Toronto and Vancouver in the last six months to talk to top agents about how the strategy has evolved in those cities. As a result, “We get to use a well-defined playbook in a market where the majority of the agents are not this prepared.”

He notes the strategy is combined with other marketing tactics, such as doorknocking, “coming soon” notices akin to movie previews and “notables” — displays that draw attention to features in the home. The notables say catchy things like, “Your midsummer’s night sleep brought to you by central air conditioning” as house hunters approach the bedrooms. 

Clients are excited about the strategy. “It’s very easy to show them how it works and what it does,” Hack says. 

Toronto: Buyers ‘no longer willing to play the game’ except in select areas

Tom Storey, a realtor and team leader at The Storey Team and Royal LePage Signature, has been selling in Toronto for the last 10 years. He says market conditions in seven of those years were such that it made sense to list houses for lower than real value, with what he calls marketing or event pricing and limited offer dates. 

When inventories are low, “Buyers are willing to play the game because there aren’t tons of options.”

But in much of the Toronto market now, particularly condominiums, buyers are no longer willing to play that game. 

The strategy can still work, however, in high demand areas with limited supply of freehold properties between $999,000 and $1.5 million, such as Leslieville, The Beaches, High Park and Roncesvalles, Storey says.

He explains that in softer markets the only real answer is price if your property doesn’t have “a wow factor” (like a great view, location or school district) and is “cookie cutter.”

“If you want to get more traction on your property, you have to be better-priced than all the other options,” Storey adds.

Greater Vancouver: No more multiple offers so ‘be sharp on your price’

Realtor Scott Moe of the Moe Real Estate Team and Re/Max Treeland Realty in Langley, British Columbia, says the Greater Vancouver area is no longer one in which multiple offers can be expected, which was long the case.

He recalls, “In a hot market, we would price it lower than what we were expecting to get, set an offer date about a week later, show it all weekend,” and wait for multiple offers to come.

Now, the market in areas like Langley and Surrey is more balanced. “You don’t want to price it too high but if you price it too low and you want more than what you’re asking for, you’re probably going to get that lower price.”

Moe says in a normal market the main thing to be aware of is the price bracket you’re falling into, bearing in mind that for consumer real estate websites like Realtor.ca, buyers search within ranges of $50,000 for properties between $500,000 and $1 million.

“If you’ve got a townhouse that we think is worth $780,000 to $800,000, I would rather price it at $800,000,” Moe says. “Then, you’re in the $750,000 to $800,000 price bracket and the $800,000 to $850,000 price bracket on all of those websites. Even if you price it at $801,000, you’re going get so much less activity.”

The goal is to “Be sharp on your price. You don’t want to overprice it or you’re going to be sitting there.”

On September 12th from 11 AM – 3 PM EST, you’re invited to join us for a virtual conference and be part of something bigger.

Grow your business while giving back: Help raise much-needed funds for SickKids Foundation

This isn’t just another conference. This is a chance to grow your business with insights from top-tier speakers while helping Bruce Johnson cross the finish line on his incredible mission to raise $1,000,000 for SickKids, in memory of daughter, Alyssa Rae Johnson.

Why this matters 

Bruce’s story matters. He’s raised $900,000 so far, and now he’s battling stage 4 lung cancer. With your help, we’re pushing to get him to that $1 million mark. 100 per cent of ticket sales go directly to the SickKids Foundation through Bruce’s campaign.  

Every speaker. Every bonus. Every dollar. All for a great cause. This is your opportunity to grow AND give back. 

Together, we can make a difference — for your business, for Bruce, and for kids in need of lifesaving care at SickKids. 

Speaker lineup

Check out our top real estate & marketing expert speaker lineup and walk away with actionable strategies to boost your business. 

Andrew Perrie

Andrew Perrie is a luminary in the realm of real estate who stands as a beacon of charisma, leadership and inspiration. With over five years of unparalleled experience, he has not only established himself as a triumphant real estate team leader but has also ascended to the pinnacle of oratory prowess, captivating and motivating audiences on stages of all sizes.

From his early days, Andrew’s innate ability to forge connections and genuinely understand clients’ needs sowed the seeds of his flourishing career. This passion evolved into the creation of his own real estate team in Niagara-on-the-Lake and Muskoka, where his unwavering dedication to both clients’ triumphs and the team’s expansion earned him acclaim as a charismatic and results-driven leader.

Beyond his undeniable real estate acumen, Andrew’s exceptional gift for simplifying intricate concepts and inspiring through his podcast, “That Fine Life,” further solidifies his standing. His influence extends to the digital realm, where he has amassed a substantial and engaged following, emphasizing the importance of personal branding in today’s digital landscape. Andrew’s journey is marked not only by personal achievements but also by his fervent commitment to mentoring aspiring real estate professionals, making him a true luminary in the industry.

Justin Konikow

Justin Konikow is a visionary leader and co-owner of Prime Real Estate Brokerage and PRIME Media Productions, where he’s known for turning the industry on its head with innovative strategies and a fresh perspective. With decades of experience in the real estate market, Justin has become a national thought leader and sought-after speaker, guiding agents, developers and investors on mastering the art of market domination. His expertise spans luxury and waterfront properties, commercial investments and cutting-edge media production, making him a triple threat in the industry.

Justin owns one of the only firms that touch all aspects of real estate, a concept he calls “focused diversification.” His firm handles residential, commercial, investment, agricultural, land and recreational properties, cross-pollinating clients across these asset classes to offer a truly comprehensive service. His team operates like a Navy SEAL unit, assembling a tactical group of specialists, tailored to each client’s needs, all guided by the same core values, mission statement and decentralized command.

Beyond his role as a top real estate agent, Justin is a successful entrepreneur, content creator, and host of the Prime People Podcast, where he dives into the intersection of real estate, entrepreneurship and personal development. His work is a blend of sharp business acumen and creative storytelling, leveraging the latest in technology and social media to reach and engage a global audience.

Kelley Skar

Kelley is a second-generation realtor, Max/Recruit real estate coach and real estate trainer with a proven track record, as well as an international speaker.

He knew early on in life that he was going to be an educator. Kelley started in university with the goal of becoming a high school teacher; however, life took him in a different direction. His passion for learning and educating has never left and as a result, he’s a dedicated learner and a student of history, business and life. His passion lies in high-level discussion around business strategies and helping agents & brokers build a bigger, better, highly profitable real estate business.

He has been married to his beautiful wife for over 17 years and they have smart, athletic and articulate 15-year-old twins. They enjoy hiking through the Okanagan, spending time at the beach and on the lake as well as travelling the continent and hopefully at some point, the globe. He loves to play golf, work out in the gym, hang out with friends and take in Green Bay Packers football games — as a huge fan.

One of his favourite quotes comes by way of Jocko Willink: “Getting better isn’t about a hack or a trick or one change that you need to make. Getting better is a campaign. It’s daily, weekly, an hourly fight. Against weakness, temptation & laziness. It’s a campaign of discipline. A campaign of hard work and dedication. It’s about getting up early, going to bed late and grinding out every second in between!”

Jess Lenouvel

Jess Lenouvel is a real estate marketing expert, founder of The Listings Lab and best-selling author of *More Money, Less Hustle: Becoming the 7-Figure Real Estate Agent.*

After spending 15 years in real estate, selling over $300 million worth of property, Jess hit a breaking point from the relentless hustle. Determined to find a better way, she dove into digital marketing and transformed her business into a scalable, sustainable model. In 2018, she founded The Listings Lab to help other agents do the same, teaching them how to market effectively and build successful, hustle-free businesses.

Tony Joe

Located in Victoria, British Columbia, Tony has been selling real estate since 1991 and has earned production awards including VREB Gold, Special Gold and President’s Awards as well as Re/Max Diamond, Circle of Legends and Western Canada Special Services Award (2009). Tony was president of the Victoria Real Estate Board in 2008 and of AREAA (the Asian Real Estate Association of America) Vancouver 2015-2019.

He’s an Instructor for the B.C. industry regulator (BC Financial Services Authority), a subject matter expert for the B.C. Real Estate Association and a certified coach for Richard Robbins International. Systems and processes allow Tony to run a hyper-productive yet small team while being massively active in his community, serving on several community boards and fundraising initiatives while balancing abundant family time and an exciting personal life. His radio show, The Whole Home Show, airs weekly on iheartradio.ca and its podcast can be found on iTunes and elsewhere.

The Leads are Sh*t

Taylor Hack

Taylor Hack is so dedicated to saving families from 3-star experiences in real estate that the team he leads, HACK&CO @ Re/Max River City, became the most-reviewed real estate team in Edmonton, Alberta on rankmyagent.com.

A passionate entrepreneur, Taylor is considered notable within the real estate industry for his creative business solutions and strategy. In less than three years, Taylor broke into the top 2 per cent of Re/Max Agents in the world and was asked to appear on stage throughout North America, featured as a Top-35-Under-35 in Real Estate Professional Magazine, and honoured as a finalist for Real Estate Innovator of the Year by Inman.

As a dedicated team leader, Taylor has helped HACK&Co teammates achieve rare experiences in real estate that are hallmarks of performance, such as making million-dollar listings and Top Teammate rankings and becoming strong providers for their families.

Andrew Fogliato

Andrew Fogliato has been in the real estate industry since you still had to physically print out six copies of an offer plus a clean one for the lawyer when the deal was done.

He’s worked as an agent, a trainer for one of the big brands, a proptech consultant, a marketer, a speaker and more.

Now he owns Just Sell Homes, a real estate marketing agency specializing in helping realtors grow their business, and RealEstateMagazine.ca, the premier news source for Canadian realtors.

Learn more or get your tickets for the Sept. 12th event.

As a real estate professional, you likely have a lot on your plate. From juggling the day-to-day responsibilities of home showings, open houses and client inquiries to managing your personal life, it can be overwhelming, to say the least.

You’re constantly on the move, ensuring every detail is perfect, every client is satisfied and no opportunity is missed. Amid all this hustle, finding time to dedicate to social media can seem impossible.

Work smarter, not harder, by repurposing content across all platforms

Social media, however, is a critical component of your marketing strategy. It’s where your dream clients discover you, where you build your brand and where you can showcase listings and your expertise. But when creating content, engaging with followers and staying up-to-date with fleeting trends feel like just another mountain to climb, it’s easy to push social media marketing to the bottom of your to-do list.

If this sounds familiar, it’s time to work smarter, not harder, by finding clever ways to maximize your social media marketing efforts without sacrificing quality or consistency. The answer is simple: repurpose your content across all platforms. Today, we’re sharing our agency-approved tips for repurposing your content quickly and effectively, saving you time and energy. 

1. Turn blog posts into social media posts

Blog posts are a goldmine for content. If you’ve spent time writing detailed, informative blog posts, don’t let them sit idle on your website! Instead, break them down into bite-sized social media posts or repackage them on LinkedIn. 

For example, a “5 Tips for First-Time Home Buyers” blog post can be transformed into a five-part Instagram carousel or a series of tweets. This not only maximizes the value of your blog content but also keeps your social media feed active and informative. Additionally, you can repurpose your blog posts on LinkedIn to extend your reach further. A new headline, bullet points and updated image can make your older content feel fresh and new. 

2. Create video snippets from long-form videos

A well-shot long-form video can be repurposed into Reels, TikToks or YouTube Shorts. For example, if you’ve filmed a video tour of a property or an in-depth discussion on market trends, you can extract shorter clips highlighting key points. 

These snippets are perfect for engaging your audience on platforms where short-form content thrives. Additionally, shorter videos are more likely to be shared, increasing your reach and attracting new followers.

3. Share email content on social media

Your email newsletters are another untapped resource for social media content. If you’ve crafted an insightful email update for your subscribers, don’t hesitate to share it on your social platforms. This strategy not only saves you time but also promotes your email list, driving more traffic to your primary communication channel and increasing your database of leads.

You can post snippets of your email and a call-to-action inviting followers to subscribe to your list for more exclusive insights. For example, you might pull out a key statistic or an interesting takeaway from an email, and turn it into a visually appealing social media post. Pair it with a compelling call-to-action like, “Want more exclusive insights? Subscribe to our newsletter for the updates!” 

4. Bring your audience behind-the-scenes content

People love getting a peek behind the curtain! Sharing behind-the-scenes content humanizes your brand and builds a stronger connection with your audience. Whether it’s a day-in-the-life of a real estate agent, a sneak peek of an upcoming listing or a glimpse of your team at work, this type of content is both engaging and easy to create. Behind-the-scenes posts give potential clients a taste of what it’s like to work with you, fostering trust and familiarity.

For example, you can document a day-in-the-life of a real estate agent by sharing short clips on Instagram Stories, from your morning coffee to showing homes and meeting clients. You can also host a Facebook Live video tour of your office, introducing your team and giving a real-time look at your work environment. Additionally, you can write a LinkedIn article titled “Behind the Scenes: A Day in the Life of a Real Estate Agent,” detailing your daily routine and the challenges you face. 

5. Repurpose testimonials

Client testimonials are powerful marketing tools that build trust and credibility with potential clients. Instead of limiting them to your website, you can also share them on social media. Create visually appealing posts featuring quotes from happy clients, or have past clients film short video testimonials. Highlighting positive feedback on social media can reassure potential clients and encourage them to reach out to you.

By repurposing your content, you can maintain a consistent and engaging social media presence without the constant pressure of creating new material from scratch. Implement these strategies to streamline your marketing efforts, and watch as your online presence grows with minimal added effort.

Working smarter, not harder, will allow you to focus on what you do best: helping your clients find their dream homes!