It just seems like a week doesn’t go by and AI is changing the landscape of industries and real estate.  This next AI technology blew me away because it’s incredible lifelike voices it creates for podcasts.

In the fast-paced world of real estate, staying updated with the market, real estate forms and technology. However, not every Realtor has the luxury of time to sift through pages of dry reports or articles. Enter Google’s NotebookLM, the AI-powered tool that’s setting a new trend in information consumption through its innovative podcast feature. Realtors can leverage this technology to turn mundane data into engaging, personality-infused content.

From text to talk

Imagine transforming a 50-page market analysis report into a lively discussion between two knowledgeable hosts. That’s exactly what NotebookLM does with its audio overview feature. Realtors can upload documents, whether it’s the latest housing market stats or a new listing, and receive a podcast-style audio file. 

What I like about it the most are the hosts of the podcast. They have engaging “personalities” that make the podcast something you enjoy listening to. The AI-generated voices dive deep into the material, offering insights, debates and even anecdotes that can make learning about real estate trends as enjoyable as listening to your favourite podcast.

Why this matters for Realtors

This business thrives on engagement. Properties are not sold with facts and figures but through stories and connections. By using NotebookLM, realtors can:

• Create engaging content: Convert property listings to market forecasts into podcast episodes. This can be particularly appealing for clients who prefer listening over reading, potentially increasing client engagement.
• Educational tools: Use the generated podcasts to educate new home buyers or investors about the market. An audio format can be more inviting, making complex information accessible and entertaining.
• Marketing strategy: Share these podcasts on social media or during open houses. A discussion about local market trends or the backstory of a neighbourhood can attract potential buyers, offering them value beyond the visual tour.
• Professional development: I use it now when I come across complicated or boring content.  I just upload the content into NotebookLM and minutes later I have an engaging and understandable podcast that I can listen to. Realtors can keep up with industry changes on the go. Whether they’re driving between showings or waiting at a coffee shop, they can turn that time into a learning session without needing to read a single line.

The future of client interaction

Imagine sending your clients a personalized podcast episode discussing the potential of a neighbourhood they’re interested in, complete with market trends, future development plans, and historical anecdotes. This not only positions the Realtor as an innovative professional but also adds a layer of personal touch that text-based reports can’t match.

Google’s NotebookLM isn’t just a tool; it’s a gateway to transforming how information is consumed and shared. For Realtors, this means an opportunity to turn every piece of information into an engaging story, every market update into a conversation, and every client interaction into an experience. In an industry where personality and presentation can make all the difference, turning the page from reading to listening might just be the next big move in real estate. 

Want to see how it works? Have a listen to this article in podcast form:

If you think AI begins and ends with ChatGPT, you’re missing out on a universe of possibilities. While OpenAI’s chatbot took the world by storm, it’s just one star in an ever-expanding galaxy of AI models. Relying solely on ChatGPT is like trying to build a house with only a hammer — you’re limiting your potential and possibly compromising your results.

This principle applies across industries like Canadian real estate. Realtors in this field wear many hats, requiring skills in negotiation, social media, content creation and more. By exploring AI tools beyond ChatGPT, realtors can leverage diverse AI capabilities to enhance various aspects of their business, rather than limiting themselves to a single tool.

Risks of relying on a single AI system

• Missed opportunities. Using a single AI system can lead to missed opportunities and biased results.
• Limited perspectives. A single model can only provide a narrow view of a problem or solution.
• Stagnation. Relying on a single AI system can lead to stagnation, as you miss out on innovations from other models.
• Vulnerability to outages or updates. Dependence on a single system leaves you exposed if it experiences downtime or significant changes.

My experience using various AI models over the past four years has reinforced these risks. The quality of outputs can change dramatically, sometimes on a weekly basis. This volatility underscores the danger of stagnation when relying on a single system.

For instance, if one AI model consistently produces poor social media posts for first-time homebuyers, exploring alternative models could yield better results rather than waiting for improvements in a single system. 

Benefits of AI diversification

• Comprehensive insights. Multiple AI models provide a more comprehensive understanding of a problem or solution.
• Innovative solutions. AI diversification can lead to innovative solutions and new ideas.
• Adaptability. By using multiple AI models, you can adapt quickly to changing circumstances.
• Enhanced problem-solving. Different AI models approach problems in unique ways, leading to more robust solutions.

Diversify your AI arsenal — at no cost

Imagine having unrestricted access to the internet in its early days — you would have seized the opportunity!

Today, top tech companies worldwide are offering their cutting-edge AI language models for free. However, unlike the internet’s early days, we now have multiple AI models in an intense arms race, with innovations emerging every week.

Compare AI responses: One prompt, multiple platforms

One of the most effective ways to harness the power of AI diversity is to use identical prompts across different AI platforms. This approach allows you to directly compare outputs, highlighting each model’s unique strengths and perspectives. By using it, you can identify which AI excels at specific tasks, uncover nuanced differences in language understanding and even spot potential biases.

The method not only enhances the quality of your final output but also deepens your understanding of each AI’s capabilities, enabling you to make more informed decisions about which tool to use for future tasks.

Top alternative AI tools

In the rapidly evolving artificial intelligence world, several powerful alternatives to mainstream AI models have emerged, each offering unique strengths and capabilities.

For example, Claude by Anthropic excels in nuanced conversations and ethical reasoning, while Google’s Gemini brings multimodal capabilities and up-to-date information to the table. Perplexity AI stands out with its real-time information synthesis and source citation (very important), offering an interactive search experience. For those seeking open-source solutions, Meta’s Llama 2 provides flexibility and customizability.

By exploring and leveraging these diverse AI tools, users can tap into a rich ecosystem of capabilities, each suited to different tasks and requirements.

1. Claude by Anthropic — known for nuanced conversations, ethical reasoning, detailed explanations

2. Gemini by Google — known for multimodal capabilities, up-to-date information, integrated search

3. Perplexity AI — known for real-time information synthesis, citation of sources, interactive search

4. Llama 2 by Meta — known for open-source flexibility, customizability, strong performance on various tasks

Stay diverse to stay ahead

The AI landscape is evolving rapidly, and relying on a single AI system can lead to missed opportunities and biased results. By embracing AI diversification and exploring multiple models, you can gain comprehensive insights, innovative solutions and adaptability.

Stay ahead of the curve in your real estate business by harnessing the power of AI diversification.

You don’t need to worry about artificial intelligence taking over your job, but the realtor using AI down the hallway can potentially take your business.

This technology is the single most powerful tool that humans have ever had. The AI locomotive left the station on November 30, 2022. Now, it’s a bullet train hurtling down the tracks and can’t be stopped.

What’s important to understand about artificial intelligence and being in real estate is that AI will take over your remedial tasks such as social media posts, marketing, identifying real estate trends and creating newsletters. The result for you as a realtor is spending less time on the computer and more time with clients or finding new clients to grow your sphere.

How realtors are using AI

Currently, most realtors are using AI for their property descriptions and email responses. But AI goes way beyond simple language output. It’s now generating lyrical songs for your social media posts about your properties and creating AI videos about the local real estate market. 

With OpenAI dropping a bomb on the entertainment industry by introducing us to SORA, an AI system that can create 60-second videos from a simple one-line command, you can create real estate videos completely generated by AI. What’s more impressive is the simplicity of using this technology.

Most AI language models are now free

One thing that shocked me about this technology is that some of the most powerful AI language models are free to use. A lot of people missed the announcement by OpenAI (developers of ChatGPT 3.5, 4 and now 4o) that all the versions of ChatGPT will soon be free to everyone. Currently, to get access to ChatGPT 4, you have to pay a subscription every month. Here in Canada, we should see the rollout this summer.

When I’m talking to realtors about artificial intelligence language models, they mainly talk about ChatGPT. The reality is that AI has exploded since late 2022 with close to 12,000 AI tools being developed. In the past 12 months, we’ve seen tools like META AI, Claude, CoPilot, Gemini and more each month. The most amazing part is that all of these AI language models are free to use.

What should I be using AI for in real estate?

The real estate world is constantly changing, and the reality is that we need to upgrade our skills or learn new tools to keep up. This is where AI can help! Here are just a few examples of the ways AI can assist:

Negotiation. When you’re negotiating, whether it’s with your clients or the other agent, you simply prompt the AI by saying:

“I want you to act as a real estate negotiator. I’m representing the buyers in the transaction, and we just received a counter of $20,000 above our initial offer on the property. The counteroffer put the price right at the fair market value. Can you provide me with three different scripts I can use to speak to my buying clients to say this counteroffer is exactly the fair market value of the property?”

Social media posts. It can be challenging to consistently create new and engaging social media content. Try prompting AI with the following:

“I want you to act as a real estate social media marketing expert. Create three social media captions that target first-time homebuyers. I want the captions to be engaging and witty. Also, include in the caption emojis, hashtags and an image prompt that’s related to the caption.”

Real estate coach. Did you know that you can now have a verbal conversation with the ChatGPT app? Now you can ask ChatGPT to be your real estate coach. Here’s a great example of a prompt that I use to coach me:

“I want you to act as a real estate coach. Grade me on the opening of my listing presentation. I want you to listen to the quality of the content for a listing presentation, plus my energy, cadence and anything else. Let me begin…”

Final words about artificial intelligence

Engaging with AI in real estate isn’t optional — it’s essential for staying competitive. By automating tasks, AI empowers agents to focus on relationships and complex decisions. Don’t wait; embrace AI now to streamline operations and enhance client interactions. The future belongs to those who adapt and innovate with this technology.