Every month, REM is committed to sharing Realtor moves, brokerage conversions and other notable announcements from the industry. Send your news to editor@realestatemagazine.ca with the subject line “The Real Deal” by the 26th of every month to be considered. Unedited photos are also welcome; please ensure they don’t include branding or other graphics. 

Industry moves

Royal LePage celebrates new addition

In brokerage news, Royal LePage welcomed its newest addition, Royal LePage Hometown Real Estate, in Alberta. Led by Jean-Luc and Shaylie Lamoureux, the team specializes in residential, recreational, farm, and commercial properties across St. Paul, Elk Point, Bonnyville, Smoky Lake, and Mannville. 

Re/Max President Realty expands in Brampton

Re/Max President Realty has opened a second office in Brampton, Ont., near the Mount Pleasant GO Station. The new office offers state-of-the-art facilities designed to foster collaboration and innovation for agents. President and Broker of Record Garry Bhaura says this expansion underscores the company’s commitment to growth and excellence. 

Century 21 Masters broadens reach across Alberta

Century 21 Masters has expanded its operations with offices in Edmonton, Calgary, Airdrie, Drumheller, Strathmore, Stony Plain, and St. Albert, reaching over 50 communities across Alberta. The leadership team includes 2024/25 CREA chair James Mabey, Geneva Tetreault, and Bob Sheddy.

Living Realty joins Keller Williams

Living Realty, a Markham-based brokerage with 550 agents, is transitioning to Keller Williams (KW) as KW Living Realty. According to a company press release, the brokerage, which has reached over $1.1-billion in sales since 2023, will officially rebrand on Mar. 3. David Wong has been named team leader, while Kelvin Wong will serve as operating principal. 

Sutton Group welcomes Kings Cross franchise

Sutton Group has introduced Sutton Group Kings Cross, a new franchise serving King City and Newmarket, Ont. Led by Marc Cioffi, a detective sergeant in his local police force, the brokerage focuses on real estate solutions for first responders. Previously operating as Kinsby Real Estate, the partnership with Sutton includes plans to launch a national first responder program. Cioffi, who transitioned to real estate in 2023.

Re/Max Hendriks Team Realty aligns with Re/Max Hallmark

Re/Max Hendriks Team Realty has joined forces with Re/Max Hallmark, the world’s largest Re/Max brokerage. Led by industry veteran Jerry Hendriks, the brokerage will continue to service Ontario’s Niagara and Hamilton regions. 

Century 21 Assurance Realty Ltd. expands Into Creston, B.C.

Century 21 Assurance Realty Ltd. has expanded its operations to Creston, B.C., through a merger with the long-standing Century 21 Veitch Realty. The Veitch family has worked in real estate for over five decades in the region. Scott and Shannon Veitch will continue to play key roles in the Creston office. With this addition, Century 21 Assurance Realty now operates offices in Kamloops, Salmon Arm, Vernon, Kelowna, Castlegar, and Creston.

Announcements and notable mentions

Canadian leaders on the SP 200

Phil Soper, Royal LePage President and CEO, has ranked as the top Canadian leader on T3 Sixty’s Swanepoel Power 200 (SP 200) reaching number 12 on the prestigious list. Chief Operating Officer of Royal LePage, Carolyn Cheng, has also been named for the sixth year in a row (#141). Other notable Canadian leaders on the list include TRREB CEO Jon DiMichele (#53), Re/Max Canada President Christopher Alexander (#55), Century21 President and CEO Martin Charlwood  (#57) and CREA CEO Janice Myers (#161)

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The 2021 renewals include:

• Century 21 Able Realty, Yorkton, Sask.
• Century 21 All Seasons Realty, Bancroft, Ont.
• Century 21 Border Real Estate Service, Estevan, Sask.
• Century 21 Cedar Glen, Durham, Ont.
• Century 21 Champ Realty, Kingston, Ont.
• Century 21 Choice Realty, Sault Ste. Marie, Ont.
• Century 21 Colonial Realty, Charlottetown
• Century 21 Fusion Realty, Saskatoon (two offices)
• Century 21 Infinity Realty, Oshawa, Ont. (two offices)
• Century 21 Insight Realty, Moose Jaw, Sask.
• Century 21 Keyes Real Estate, Gananoque, Ont.
• Century 21 People’s Choice Realty, Toronto/Brampton, Mississauga, Ont.
• Century 21 Request Realty, Windsor, Ont.
• Century 21 Rison Realty, Clearwater, B.C.
• Century 21 Superior Realty, Thunder Bay, Ont.

Many of these renewals are coming after an unprecedented year, during which many brokerages adapted and even thrived, despite the unusual circumstances, the company says.

“While going through the pandemic, the support from head office was outstanding,” says Gary Busch, owner of Century 21 Fusion Realty. “They really helped me and my agents through it, and now with 10 more years (the length of the renewal), I have the stability to focus and set goals for the future.”

Century 21 has also added 18 new franchises, offices and satellite locations this year. They include:

Satellite offices

• Century 21 Amos Realty, Penticton, B.C.
• Century 21 Bravo Realty, Olds, Alta.
• Century 21 Executives Realty, Maple Ridge, B.C.
• Century 21 Fusion Realty, Saskatoon
• Century 21 Infinity Realty, Oshawa, Ont.
• Century 21 Kingdom Realty, North York, Ont.
• Century 21 Lanthorn Real Estate, Kingston, Ont.
• Century 21 People’s Choice Realty, Concord, Ont.

Branch office

• Century 21 In Town Realty, North Vancouver, B.C.
• Century 21 Masters, Edmonton
• Century 21 Red Star Realty, Milton, Ont.
• Century 21 Red Star Realty, Hamilton

Franchisees

• Century 21 Kingdom Realty, Pickering, Ont.
• Century 21 Lanthorn & Associates Real Estate, Belleville, Ont.
• Century 21 Premium Realty, Vaughan, Ont.
• Century 21 Royaltors Realty, Brampton, Ont.
• Century 21 The One Realty Brokerage, Markham, Ont.
• Century 21 VIP Realty, Markham, Ont.

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“We recognize and honour the long and successful history of C21 Platinum in the Edmonton market,” says James Mabey, co-owner of Century 21 Masters. “The agents joining our Masters family can’t help but be an instant fit because of our shared values of collaboration, kindness, knowledge and empowerment.”

Mabey says feedback has been overwhelmingly positive with all the agents now having access to office facilities and support staff in Edmonton West, St. Albert, Stony Plain and Edmonton South.

Geneva Tetreault

Century 21 Masters will relocate its south branch in the coming months in order to provide a modern boutique-style office environment for the agents and clients, the company says. Co-owner Geneva Tetreault says the change was carefully considered. “Clients put a lot of value in the trusted relationship with their Realtor and we know they also expect a professional brokerage behind them. We are looking forward to enhancing this experience as they navigate their real estate needs,” she says.

Former C21 Platinum owner John Stobbe adds, “As I approach the next chapter of my career, I’m thrilled to be working more closely with James and Geneva. They’ve built a great team with their three existing offices and I know my agents are now in excellent hands.”

This latest change in ownership is part of Century 21’s long history in Edmonton. Century 21 Platinum has served Edmonton since 1996, and before that was Century 21 Metro City, and before that Century 21 Byron Real Estate.

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“With the help from the local community, we were able to raise money for a great cause, Easter Seals Canada, and enjoy a fun day filled with delicious food, fun games and many laughs with the Century 21 Masters Team and the neighbourhood,” says associate broker/owner Geneva Tetreault.

The brokerage has about 100 real estate professionals in three locations.

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“We knew that a change was coming,” Mabey says. “So, we gathered all 46 of our agents and asked them what they wanted. We heard loud and clear that they wanted a name with international reach and iconic roots in Canada. As I explored my options, it became clear that the value proposition from Century 21 is unmatched.”

Century 21 Canada EVP Brian Rushton says, “We now have two well-established offices in the St. Albert market. We look forward to helping both franchises grow and become the No. 1 name in the area. This opening also enhances our presence in the overall Edmonton market.”

The brokerage held a grand opening in conjunction with their annual fall event where they collect toys and food for the St. Albert Kinette’s Christmas Hamper program.

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